When a homeowner asks AI for the best exterminator near them, are you in the answer?
Or did the citation go to Orkin, Terminix, Angi, or three local competitors you didn't even know about?
Most pest control operators rank somewhere on Google. Most are invisible across ChatGPT, Google AI Mode, Claude, Gemini, Perplexity, and Google AI Overviews. The aggregators (Angi, Thumbtack, HomeAdvisor) and the national chains (Orkin, Terminix, Aptive) win the citations because their content scale and brand authority outpace any single local operator. Other local exterminators in your service area win when AI engines do return company names, and you may not know which ones.
HAWK Reports tells you exactly where you appear, where you don't, and which competitors get cited when prospective customers ask. Free, in your inbox in about ten minutes.
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This is the free preview. There's a lot more we can show you.
The report landing in your inbox is the AI Visibility scan, the foundational layer. The full version goes deeper on each engine, includes sentiment analysis and reputation triage, and surfaces named-asset recommendations.
We also run twelve other HAWK reports that aren't part of this scan: competitive ad intelligence, Reddit and forum pulse, GBP and local pack analysis, share of search, brand news monitoring, content gap mapping, and more.
Book a 30-minute strategy call now. We'll walk through your gaps when the report arrives, the deeper version of this scan, and which of the other reports would actually move the needle for you.
No prep needed. Bring questions, leave with a plan.
Pest control is hyper-local. AI search isn't, by default.
When a homeowner three towns over asks ChatGPT 'best exterminator near me,' the engine has to figure out who 'near' is. Most of the time it cites Orkin, Terminix, Angi, or Thumbtack, because those companies have content scale every individual operator lacks. Whoever's listed at the top of the aggregator's page becomes the de facto answer.
What you'll see in the report
- AI Visibility across 3 AI engines. ChatGPT, Perplexity, and Google AI Overviews (the full report adds Claude, Gemini, and Google AI Mode, plus many more queries) for queries homeowners actually use: 'best pest control in [your area],' 'rodent removal near me,' 'termite inspection cost,' 'is [your business] legit.'
- National chain + aggregator competitive set. Orkin, Terminix, Aptive, Massey Services, Ehrlich, Truly Nolen, plus aggregators (Angi, Thumbtack, HomeAdvisor, Yelp). We track which ones win citations in your specific service area and which queries they own that should be sending work to you.
- Reputation signal audit. AI engines surface BBB complaints, Yelp reviews, and Google review snippets verbatim when homeowners ask reputation questions ('is [your business] legit,' '[your business] reviews'). If toxic reputation language surfaces about your business, the report shows the exact quotes and where they came from.
- Service-specific visibility. Termite, rodent, bed bug, mosquito, wildlife. These are different searches with different competitive sets. We separate them so you can see which pest categories you're winning and which you're losing.
- Pet-safe / eco-friendly positioning audit. If you position on pet-safe, child-safe, or eco-friendly terms, AI engines should be repeating that language in their responses. The report shows whether they are. Most operators discover their differentiation isn't echoing back.
What's NOT in the free report
The free version covers AI Visibility, the foundational layer. We also run aggregator and chain ad intelligence (where Orkin, Terminix, and Aptive are buying ads for your service area), Reddit and Nextdoor pulse for local pest discussion, GBP and local pack analysis (multi-location operators with multiple GBPs get special attention), and reputation monitoring across BBB, Yelp velocity, and state pest-control board records. Those layers are part of our full pest control engagement and walked through on a strategy call.
FAQ
Will this work if I'm a single-truck owner-operator?
Yes. The default query set covers single-location residential operators all the way through multi-state regional operators. If you're a single owner-operator, the report shows where you compete against Orkin/Terminix scale and what local indie operators are winning citations you could win.
What about Orkin, Terminix, Aptive, and the other national chains?
Tracked as competitors. They dominate AI citations because their content scale, brand recognition, and ad spend outpace anything an individual operator publishes. We show you which queries they win in your specific service area and which you can take back.
I have multiple locations and multiple GBPs. How does that work?
We run the report against your primary city for the free tier. If you operate across multiple metros (Portland-style geo-saturation, for example), the full diagnostic walks through how AI engines treat each of your service areas asymmetrically. They often do.
How is this different from Yelp or Angi reports?
Yelp and Angi tell you about activity on their platform. This tells you about searches happening OUTSIDE those platforms, directly inside ChatGPT, Google AI Mode, Claude, Gemini, Perplexity, and Google AI Overviews. Different data, different fix.
I'm pet-safe / eco-friendly / family-owned. Will the report surface that?
Yes, and whether it surfaces in AI responses is itself a finding. Most differentiated operators discover their positioning language isn't being repeated by AI engines. If you claim pet-safe and AI doesn't echo it, that's a content + structured-data fix on the table.
Can I get the deeper layers (chain ad intel, Reddit pulse, multi-GBP analysis)?
Yes. Those are part of our full pest control engagement. Book a strategy call from inside your free report and we'll walk you through what they show.
Run the scan.
Free. Ten minutes to your inbox. See what AI says about your business, which national chains and competitors win the citations you should be getting, and where the gaps are in your service area.